Constant Contact


If you are a current owner of an e-commerce store or a budding online marketer looking to get started, you should be aware of the value that email marketing can bring to your business.

The process of choosing the right email marketing software for your company, however, could leave you with a headache. There are many options available and this has made the market quite saturated.

Email marketing is intrinsically related to your sales, marketing and customer relationship management (CRM) operations. Get this right and the process of identifying when and what kind of emails you should send to your potential, qualified and cold customers becomes an ongoing process that can have a massive impact on your electronic business.

All software options vary with their own strengths and weaknesses, so careful and methodical research is required to ensure that you find the best option for you.


What Is Constant Contact? 

Constant Contact is one of the oldest email providers in the world. The company was established in 1995, a mere 4 years after Tim Burners Lee invented the World Wide Web as we know it.

As they were present during the childhood of the Internet, this has helped to instill an important role to them and they boast of the clients of 650,000 and 97% email deliverability rate in the different countries of 180. All the companies that use their service send a total of 200 million emails per day

Constant Contact Features

The functions listed below that include the parentheses (Plus) are only available in the Email Plus package, which starts at $ 45 compared to the $ 20 per month package.

Contact management: Very useful that you can upload your contacts from Excel or Outlook or a CRM service like Sales force. You also have the option to customize your contact with tags such as “Instagram Fan”, “Hot Lead” or “Lost Client”.

List creation tools: Growing your list is essential for Constant Contact to use an easily integrated subscription form that you can place on your website. Alternatively, you can use your Facebook application to start collecting contact information for your fans.

Tracking and reporting: View your shipments, openings, clicks and more with easy-to-understand reports. You can also compare multiple campaigns, view click maps, and compare performance between desktop computers and mobile devices


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Published 31/03/2019
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